The EdTech Growth Blueprint:
5 Mistakes Education SaaS Founders Make Trying To Land New Customers That Lead To Lost Traffic, Endless Demos, And Deals Dying In Silence — And How To Fix Them.
"This is exactly what I've been looking for a non-salesy way to engage and educate so they know how good my product is."
This Free 5 Day Email Course Gives You Everything You Need To Attract, Nurture & Convert EdTech SaaS Customers
✉️ A 5-day crash course on why your EdTech traffic isn’t converting — and how to fix it fast✉️ The hidden reason decision-makers struggle to understand your product (even when it’s objectively better)✉️ The psychological traps EdTech buyers fall into — and how to position your product so they finally understand it✉️The subtle messaging shifts that turn anonymous website visitors into demo-ready leads✉️ And the exact frameworks top-performing EdTech companies use to shorten sales cycles and win more schools
"Literally the best strategies I've seen for education software —can't believe this is free!"
Written by Keith Atkins, a former headteacher, lecturer, and Primary National Strategy Consultant with 20 years of experience in education. He's also assessed 400+ innovative EdTech businesses for the UK Government.
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Mistake #1: The “Homepage Pitch” Trap — and why it causes 97% of your traffic to slip away without understanding what your product actually does.Mistake #2: The “Demo Will Fix It” Delusion — and why it leads to ghosted calendars, no-shows, and endless low-quality calls.Mistake #3: The Multi-Stakeholder Messaging Collapse — and why this makes every buyer think your product is “not quite for us.”Mistake #4: The “We’ll Follow Up Later” Fantasy — and why this turns warm, promising opportunities into silent pipeline dead-weight.Mistake #5: The “Let The Product Speak For Itself” Illusion — and why relying on features alone causes inferior competitors with clearer messaging to beat you.
Hooray! The first lesson of The EdTech Growth Blueprint is on its way to your inbox.
Within the next minute or two, you're going to get an email from me, Keith Atkins.This email contains instructions to get started with our Edtech Growth Blueprint, so be sure to check it out!Note—these emails are normally sent out one-per-day over 5 days.I've sent them all to you in one go. You can see the order to read them in from the titles: Day 0, Day 1 etc.But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.